Is this brand ephemeral? A multivariate tree-based decision analysis of new product sustainability

Decision Support Systems

Volumn 44, Issue 1, 2007, Pages 223-234

  Yada, Katsutoshi ^a   Ip, Edward ^b   Katoh, Naoki ^c  

^a KANSAI UNIVERSITY   (Japan)

^b WAKE FOREST SCHOOL OF MEDICINE   (United States)

^c KYOTO UNIVERSITY   (Japan)

Author keywords

EBONSAI; Instant noodle; Multivariate decision system; New products; Sequential pattern analysis

Indexed keywords

COMPETITION; COMPUTATIONAL METHODS; MULTIVARIABLE CONTROL SYSTEMS; PRODUCT DEVELOPMENT; SUSTAINABLE DEVELOPMENT;

EBONSAI; MULTIVARIATE DECISION SYSTEM; SEQUENTIAL PATTERN ANALYSIS; TRANSACTIONS;

DECISION TREES;

EID: 34548472658     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2007.03.014     Document Type: Article

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