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Yu-Hui T., Chia-Ping C., and Chia-Ren C. Unmet adoption expectation as the key to e-marketplace failure: a case of Taiwan's steel industry. Industrial Marketing Management 36 8 (2007)
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(2007)
Industrial Marketing Management
, vol.36
, Issue.8
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Yu-Hui, T.1
Chia-Ping, C.2
Chia-Ren, C.3
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