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Volumn 23, Issue 1, 2006, Pages 183-210

How hypertext links influence consumer perceptions to build and degrade trust online

Author keywords

Entitativity; Hypertext links; Reputation; Trust; Trust transfer

Indexed keywords

ENTITATIVITY; HYPERTEXT LINKS; NEGATIVE EFFECTS; TRUST TRANSFER;

EID: 33845790717     PISSN: 07421222     EISSN: None     Source Type: Journal    
DOI: 10.2753/MIS0742-1222230106     Document Type: Article
Times cited : (93)

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