Multiformat digital products: How design attributes interact with usage situations to determine choice

Journal of Marketing Research

Volumn 49, Issue 1, 2012, Pages 100-114

  Koukova, Nevena T ^a   Kannan, P K ^b   Kirmani, Amna ^b  

^a LEHIGH UNIVERSITY   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Bundling; Complements; Design; Digital products; Multiformat products; New product development; Substitutes; Usage situations

Indexed keywords

EID: 80455156635     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.10.0058     Document Type: Article

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