National brands versus private labels: An empirical study of competition, advertising and collusion

European Management Journal

Volumn 15, Issue 3, 1997, Pages 220-235

  Parker, Philip ^a   Kim, Namwoon ^b  

^a INSEAD   (France)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031161731     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(97)00003-0     Document Type: Article

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