Are private label users attractive targets for retailer coupons?

International Journal of Research in Marketing

Volumn 27, Issue 3, 2010, Pages 281-291

  Nies, Salome ^a   Natter, Martin ^a  

^a GOETHE UNIVERSITY   (Germany)

Author keywords

Customer profitability; Field experiment; Private label users; Retailer coupons

Indexed keywords

EID: 77956186947     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2010.05.001     Document Type: Article

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