An empirical investigation of private label supply by national label producers

Marketing Science

Volumn 29, Issue 4, 2010, Pages 738-755

  Chen, Jack ^a   Narasimhan, Om ^b   John, George ^b   Dhar, Tirtha ^a  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Counterfactuals; Distribution channels; Private labels; Structural estimation

Indexed keywords

EID: 77958558439     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0554     Document Type: Article

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