Proliferating private-label portfolios: How introducing economy and premium private labels influences brand choice

Journal of Marketing Research

Volumn 47, Issue 5, 2010, Pages 791-807

  Geyskens, Inge ^a   Gielens, Katrijn ^b   Gijsbrechts, Els ^a  

^a TILBURG UNIVERSITY   (Netherlands)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

Context effects; Private labels; Product assortment; Retailing; Store brands

Indexed keywords

EID: 77957949617     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.5.791     Document Type: Article

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