Understanding loyalty bonds and their impact on relationship strength: A service firm perspective

Journal of Services Marketing

Volumn 26, Issue 4, 2012, Pages 253-264

  Moore, Melissa L ^a   Ratneshwar, S ^b   Moore, Robert S ^a  

^a MISSISSIPPI STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

Author keywords

Customer loyalty; Loyalty bonds; Relationship marketing; Relationship strength

Indexed keywords

EID: 84862517672     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041211237550     Document Type: Article

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