How societies desire brands: Using cultural theory to explain brand symbolism

Inside Consumption: Consumer Motives, Goals, and Desires

Volumn , Issue , 2005, Pages 273-291

  Holt, Douglas B ^a  

^a UNIVERSITY OF OXFORD   (United Kingdom)

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[No Author keywords available]

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EID: 84899390984     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203481295     Document Type: Chapter

References (20)

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