The power of reflection: An empirical examination of nostalgia advertising effects

Journal of Advertising

Volumn 33, Issue 3, 2004, Pages 25-35

  Muehling, Darrel D ^a   Sprott, David E ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 7444241543     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2004.10639165     Document Type: Article

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