Congruity's role in website attitude formation

Journal of Business Research

Volumn 62, Issue 6, 2009, Pages 609-615

  Wang, Sijun ^a   Beatty, Sharon E ^b   Mothersbaugh, David L ^b  

^a California State Polytechnic University   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

Attitudinal transfer; Image congruity; Multi channel retailing; Piecemeal process

Indexed keywords

EID: 63549121164     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.05.020     Document Type: Article

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