The impact of involvement on key service relationships

Journal of Services Marketing

Volumn 23, Issue 2, 2009, Pages 115-124

  Baker, Thomas L ^a   Cronin Jr , J Joseph ^b   Hopkins, Christopher D ^a  

^a Duke University   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Customer orientation; Customer satisfaction; Customer services quality; Employee involvement; Factor analysis; Regression analysis Paper

Indexed keywords

EID: 69449086922     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040910946378     Document Type: Article

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