The dynamics and evolution of the service marketing literature: 1993-2003

Service Business

Volumn 1, Issue 2, 2007, Pages 93-117

  Furrer, Olivier ^a   Sollberger, Pierre ^b  

^a RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

^b NONE

Author keywords

Content analysis; Evolution; Literature review; Service marketing research; Themes

Indexed keywords

EID: 34547783946     PISSN: 18628516     EISSN: 18628508     Source Type: Journal    
DOI: 10.1007/s11628-006-0006-7     Document Type: Article

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