Intercultural service encounters (ICSE): An extended framework and empirical validation

Journal of Services Marketing

Volumn 26, Issue 7, 2012, Pages 521-534

  Sharma, Piyush ^a   Tam, Jackie L M ^a   Kim, Namwoon ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Adequate and perceived service levels; Consumer behaviour; Cross cultural management; Inter role congruence; Interaction comfort; Intercultural competence; Perceived cultural distance; Satisfaction

Indexed keywords

EID: 84867414381     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041211266495     Document Type: Article

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