Cross-cultural interaction comfort and service evaluation

Journal of International Consumer Marketing

Volumn 18, Issue 1-2, 2005, Pages 93-115

  Paswan, Audhesh K ^a   Ganesh, Gopala ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Cross cultural interaction comfort; Home and host country perspectives; Morality; Service evaluation; Social class

Indexed keywords

EID: 33746658056     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v18n01_05     Document Type: Article

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