Contributing clarity by examining brand luxury in the fashion market

Journal of Business Research

Volumn 65, Issue 10, 2012, Pages 1471-1479

  Miller, Karen W ^a   Mills, Michael K ^a  

^a UNIVERSITY OF SOUTHERN QUEENSLAND   (Australia)

Author keywords

Brand leadership; Brand luxury; Brand value; Fashion brands; Generation Y

Indexed keywords

EID: 84864939108     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.10.013     Document Type: Article

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