Cohort segmentation: An exploration of its validity

Journal of Business Research

Volumn 56, Issue 12, 2003, Pages 979-987

  Noble, Stephanie M ^a   Schewe, Charles D ^b  

^a UNIVERSITY OF MISSISSIPPI   (United States)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

Baby boomers; Cohort segmentation; Generation X; Generation Y

Indexed keywords

EID: 0042364931     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00268-0     Document Type: Article

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