Four subtle sins in scale development: Some suggestions for strengthening the current paradigm

International Journal of Market Research

Volumn 43, Issue 4, 2001, Pages 409-423

  Flynn, Leisa Reinecke ^a   Pearcy, Dawn ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035633347     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530104300404     Document Type: Article

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