Consumer segments based on attitudes toward luxury: Empirical evidence from twenty countries

Marketing Letters

Volumn 16, Issue 2, 2005, Pages 115-128

  Dubois, Bernard ^a   Czellar, Sandor ^a   Laurent, Gilles ^a  

^a HEC PARIS   (France)

Author keywords

International marketing research; Latent class segmentation; Luxuries; Mixture models

Indexed keywords

EID: 25644444514     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-005-2172-0     Document Type: Article

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