The anatomy of the luxury fashion brand

Journal of Brand Management

Volumn 16, Issue 5-6, 2009, Pages 347-363

  Fionda, Antoinette M ^b   Moore, Christopher M ^a  

^a GLASGOW CALEDONIAN UNIVERSITY   (United Kingdom)

^b HERIOT WATT UNIVERSITY   (United Kingdom)

Author keywords

Brand management; Luxury fashion branding

Indexed keywords

EID: 67650508410     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2008.45     Document Type: Article

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