The specificity of luxury management: Turning marketing upside down

Journal of Brand Management

Volumn 16, Issue 5-6, 2009, Pages 311-322

  Kapferer, Jean Noël ^a   Bastien, Vincent ^b  

^a HEC PARIS   (France)

^b NONE

Author keywords

Brand; Fashion; Luxury; Marketing; Premiumisation; Trading up

Indexed keywords

EID: 67650489895     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2008.51     Document Type: Article

References (24)

1. Thomas, D. (2007) Deluxe: How Luxury Lost its Luster. London: Penguin Books.
2. Danziger, P. M. (2005) Let them Eat the Cake. Chicago, IL: Dearborn.
3. Okongwo, U. (2007) Luxury Fashion Branding. London: Palgrave Macmillan.
4. Silverstein, M. and Fiske, N. (2003) Trading Up. New York: Portfolio.
5. Tungate, M. (2004) Fashion Brands: Branding Style from Armani to Zara. London: Kogan Page. (6) Doyle, P. (2002) Marketing Management and Strategy, 3rd edn., London: Prentice-Hall.
6. Sicard, M. -C. (2003) Luxe, Mensonge et Marketing. Paris: Village Mondial.
7. Kapferer, J. N. and Bastien, V. (2009) The Luxury Strategy. London: Kogan Page.
8. Berry, C. J. (1994) The Idea of Luxury: A Conceptualand Historical Investigation. Cambridge: Cambridge University Press.
9. Castar è de, J. (2008) Luxe et Civilisation. Paris: Eyrolles.
10. Frank, R. H. (1999) Luxury Fever. New York: Free Press.
11. Frank, R. H. (2007) Richistan. London: PiatkusBooks.
12. Veblen, T. (1899) The theory of the leisure class. Penguin Classics, 1994.
13. Bourdieu, P. (1985) Distinction. Cambridge, MA: Harvard University Press.
14. Mauss, M. (1990) The Gift: Form and Reason for Exchange in Archaic Societies. London: Routledge.
15. Chevalier, M. and Mazzalovo, G. (2008) Luxury Brand Management. Singapore: John Wiley & Sons.
16. Cailleux, H., Mignot, C. and Kapferer, J. N. (2009) Is CRM for luxury? Journal of Brand Management , Special issue on luxury.16(5-6): 406-412.
17. Kapferer, J. N. (2008) The New Strategic Brand Management. London: Kogan Page.
18. Kapferer, P. and Gaston-Breton, T. (2000) Lacoste: the Legend. Paris: Cherche Midi.
19. Kapferer, J. N. (1990) Rumours: Nature, Functions and Uses. New Brunswick, NJ: Transaction Books.
20. Kiley, D. (2004) Driven: Inside BMW. New York: Wiley.
21. Chaddah, R. and Husband, P. (2006) The Cult of the Luxury Brand. Boston, MA: Nicholas Brealey.
22. Dubois, B., Laurent, G. and Czellar, S. (2001) Consumer Relationship to Luxury: Analyzing Complex and Ambivalent Attitudes. HEC Paris Research paper,1October.
23. International Herald Tribune. (2009) 28 January: 17.
24. Elliott, H. (2009) Luxury Cars Aren ' t Selling Either, Forbes.com ,14January.