Conceptualizing the country of origin of brand

Journal of Marketing Communications

Volumn 6, Issue 3, 2000, Pages 159-170

  Phau, Ian ^a   Prendergast, Gerard ^b  

^a CURTIN UNIVERSITY   (Australia)

^b HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Brands; Country Of Origin; Globalization; Hybrid Products

Indexed keywords

EID: 0347015790     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260050118658     Document Type: Article

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