Sustaining the luxury brand on the Internet

Journal of Brand Management

Volumn 16, Issue 5-6, 2009, Pages 302-310

  Okonkwo, Uché ^a  

^a NONE

Author keywords

Branding; E Business; Internet; Luxury; Sensory goods; Webmosphere

Indexed keywords

EID: 67650477989     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2009.2     Document Type: Article

References (27)

1. Okonkwo, U. (2007) Luxury Fashion Branding. London: Palgrave Macmillan.
2. Kapferer, J. N. and Bastien, V. (2008) The Luxury Strategy. London: Kogan Page.
3. Tungate, M. (2005) Fashion Brands. London:Kogan Page.
4. Luxury Briefi ng. (March 2006) London: Atlantic Publishing.
5. Okonkwo, U. (2005) Can the Luxury Brand Atmosphere be Transferred to the Internet? Brandchannel. com.
6. Amed, I. (2007) How to Reach Second Base Online. London: Financial Times.
7. Okonkwo, U. (2009) Luxury Online. London: Palgrave.
8. Berry, C. (1994) The Idea of Luxury. United Kingdom: Cambridge University Press.
9. Lipovetsky, G. and Roux, E. (2003) Le Luxe Eternel. Paris: Editions Gallimard.
10. Roux, E. and Floch, J. M. (1996) G é rer l ' ing é rable: La contradiction interne de toute maison de luxe. Dé cisions Marketing 9(September-December): 15-23.
11. Chaffey et al. (2000) Internet Marketing. Essex: Pearson Education Limited.
12. Dennis, C., Fenech, T. and Merrilees, B. (2004) E-Retailing. United Kingdom: Routledge.
13. Harris, L. and Dennis, C. (2002) Marketing the E-Business. United Kingdom: Routledge.
14. Dior, C. (1957) Dior by Dior: The Autobiography of Christian Dior. United Kingdom: Weidenfeld & Nicolson.
15. Okonkwo (2008) The Birth of the Modern Luxury Industry, Luxe-Mag.Com.
16. The Club e-Luxe Quarterly. ( 2008 ) Issue 0010. 5-7.
17. Weber, L. (2007) Marketing to the Social Web. United States: Wiley.
18. Bialobos, C. (1991) Luxe: le palmar è s europ é er des marques. L ' expansion 412 (September): 122-125.
19. Villacampa, E. (1995) Luxe et magasins popularies. L.S.A. 1238: 50-52.
20. Sharpe, A. and Banting, K. (2002) Understanding of productivity: An introduction and overview. The Review of Economic Performance and Social Progress 2: 1-28.
21. Sonimers, M. J. (1991) Marketing & Research Today (Netherlands) (February): 35-43.
22. Kardon, E. (1992) Consumer Schizophrenia. Planning Review (USA) (July/August): 18-23.
23. DeMoulins, A. (1993) L ' explosion du march é de1' art '. Problemes é conomiques: 22-24.
24. Wikianswers. www.wikianswers.com.
25. Okonkwo, U. (2004) Redefi ning the Luxury Concept, BrandChannel.com.
26. A Small World: www.asmallworld.com.
27. Luxe-Mag.Com, www.luxe-mag.com.