Marketing strategies for foreign expansion of companies originating in small and open economies: The consequences of strategic fit and performance

Journal of International Marketing

Volumn 20, Issue 2, 2012, Pages 25-48

  Gabrielsson, Peter ^a   Gabrielsson, Mika ^b   Seppälä, Tomi ^c  

^a UNIVERSITY OF VAASA   (Finland)

^b UNIVERSITY OF EASTERN FINLAND   (Finland)

^c HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Born globals; Contingency theory; Globalizing internationals; Internationalization of the firm; Standardization of marketing strategy

Indexed keywords

EID: 84863637037     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jim.11.0068     Document Type: Article

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