Difference scores, analysis levels, and the (MIS)interpretation of cultural distance

Advances in International Marketing

Volumn 22, Issue , 2011, Pages 31-51

  Franke, George R ^a   Hill, John S ^a   Ramsey, Jase ^a   Richey, R Glenn ^a  

^a NONE

Author keywords

Cultural distance; Culture; Difference scores; Multilevel analysis; Psychic distance

Indexed keywords

EID: 84863667541     PISSN: 14747979     EISSN: None     Source Type: Book Series    
DOI: 10.1108/S1474-7979(2011)0000022005     Document Type: Article

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