The fit between product market strategy and business model: Implications for firm performance

Strategic Management Journal

Volumn 29, Issue 1, 2008, Pages 1-26

  Zott, Christoph ^a   Amit, Raphael ^b  

^a INSEAD   (France)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Business model; Competitive strategy; Contingency theory; Performance; Product market strategy

Indexed keywords

COST EFFECTIVENESS; DATA STRUCTURES; INDUSTRIAL ECONOMICS; MARKETING;

BUSINESS MODELS; DATASETS; MARKET STRATEGY;

STRATEGIC PLANNING;

EID: 37749043272     PISSN: 01432095     EISSN: 10970266     Source Type: Journal    
DOI: 10.1002/smj.642     Document Type: Article

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