Strategic marketing and marketing strategy: Domain, definition, fundamental issues and foundational premises

Journal of the Academy of Marketing Science

Volumn 38, Issue 2, 2010, Pages 119-140

  Varadarajan, Rajan ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Competitive marketing strategy; Market strategy; Marketing strategy; Strategic marketing

Indexed keywords

EID: 78650967444     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-009-0176-7     Document Type: Article

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