The standardisation debate in international marketing

Journal of Global Marketing

Volumn 10, Issue 3, 1997, Pages 45-66

  Whitelock, Jeryl ^a   Pimblett, Carole ^b  

^a UNIVERSITY OF SALFORD   (United Kingdom)

^b UNIVERSITY OF BOLTON   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001836037     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v10n03_04     Document Type: Article

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