Exploring the marketing program antecedents of performance in a global company

Journal of International Marketing

Volumn 12, Issue 4, 2004, Pages 1-24

  Townsend, Janell D ^b   Yeniyurt, Sengun ^b   Deligonul, Z Seyda ^c   Cavusgil, S Tamer ^a,b  

^a Department of Global Marketing ^*

^b MICHIGAN STATE UNIVERSITY   (United States)

^c ST JOHN FISHER COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 11944274084     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.12.4.1.53215     Document Type: Article

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