A Strategic Approach to Internationalization: A Traditional Versus a "Born-Global" Approach

Journal of International Marketing

Volumn 12, Issue 1, 2004, Pages 57-81

  Chetty, Sylvie ^a   Campbell Hunt, Colin ^b  

^a MASSEY UNIVERSITY   (New Zealand)

^b UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1642387422     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.12.1.57.25651     Document Type: Article

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