Designing the next study for maximum impact

Journal of Marketing Research

Volumn 35, Issue 4, 1998, Pages 496-501

  Farley, John U ^a   Lehmann, Donald R ^a   Mann, Lane H ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032332988     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152168     Document Type: Article

References (8)

1. Assmus, Gert, John U. Farley, and Donald R. Lehmann (1984), "How Advertising Affects Sales: Meta-Analysis of Econometric Results," Journal of Marketing Research, 21 (February), 65-74.
2. Belsley, David A. (1980), Conditioning Diagnostics: Collinearity and Weak Date in Regression. New York: John Wiley & Sons.
3. Farley, John U. and Donald R. Lehmann (1986), Meta-Analysis in Marketing: Generalization of Response Models. Lexington, MA: Lexington Books.
4. _, _, and Alan Sawyer (1995), "Empirical Marketing Generalization Using Meta-Analysis," Marketing Science, 14 (September), G36-46.
5. Leff, Nathaniel and John U. Farley (1980), "Advertising Expenditure in the Developing World," Journal of International Business Studies, 11 (Fall), 65-79.
6. Mela, Carl and Praveen Kopalle (1998), "The Impact of Collinearity on Regression: The Asymmetric Effect of Negative and Positive Correlations," working paper, Business School, Notre Dame University.
7. Rust, Roland T., Donald R. Lehmann, and John U. Farley (1990), "Estimating Publication Bias in Meta-Analysis," Journal of Marketing Research, 27 (May), 220-26.
8. Silvey, S. D. (1969), "Multicollinearity and Imprecise Estimation," Journal of the Royal Statistical Society, Series B, 31, 539-52.