How market entry order mediates the influence of firm resources on new product performance

Journal of Engineering and Technology Management - JET-M

Volumn 29, Issue 2, 2012, Pages 241-264

  Rodríguez Pinto, Javier ^a   Rodríguez Escudero, Ana Isabel ^a   Gutiérrez Cillán, Jesús ^a  

^a UNIVERSITY OF VALLADOLID   (Spain)

Author keywords

Firm resources; Market entry order; Mediation; New product performance

Indexed keywords

EMPIRICAL ANALYSIS; FIRM RESOURCES; MANUFACTURING FIRMS; MANUFACTURING RESOURCE; MARKET ENTRY; MEDIATION; NEW PRODUCT; NEW PRODUCT PERFORMANCE; PRODUCT LAUNCH; RESOURCE-BASED VIEW OF THE FIRM;

COMMERCE; MANUFACTURE;

INDUSTRY;

EID: 84859135200     PISSN: 09234748     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jengtecman.2012.03.001     Document Type: Article

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