Controlling for observed and unobserved managerial skills in determining first-mover market share advantages

Journal of Marketing Research

Volumn 33, Issue 3, 1996, Pages 329-336

  Murthi, B P S ^a   Srinivasan, Kannan ^b   Kalyanaram, Gurumurthy ^a  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030495501     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152129     Document Type: Article

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