Product hierarchy and brand strategy influences on the order of entry effect for consumer packaged goods

Journal of Product Innovation Management

Volumn 13, Issue 1, 1996, Pages 21-34

  Kerin, Roger A ^a   Kalyanaram, Gurumurthy ^b   Howard, Daniel J ^c  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002120086     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/0737-6782(95)00088-7     Document Type: Article

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