Strategic fit to resources versus NPD execution proficiencies: What are their roles in determining success?

Journal of the Academy of Marketing Science

Volumn 37, Issue 3, 2009, Pages 266-282

  Harmancioglu, Nukhet ^a   Droge, Cornelia ^b   Calantone, Roger J ^b  

^a KOÇ UNIVERSITY   (Turkey)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Execution proficiencies; New product development; New product success factors; Strategic resource fit

Indexed keywords

EID: 70350731187     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-008-0125-x     Document Type: Article

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