Brand capital and entry order

Journal of Economics and Management Strategy

Volumn 5, Issue 1, 1996, Pages 107-129

  Thomas, Louis A ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040201565     PISSN: 10586407     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1430-9134.1996.00107.x     Document Type: Article

References (24)

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