The bonding effects of relationship value and switching costs in industrial buyer-seller relationships: An investigation into role differences

Industrial Marketing Management

Volumn 41, Issue 1, 2012, Pages 82-93

  Geiger, Ingmar ^a   Durand, Aurélia ^b   Saab, Samy ^c   Kleinaltenkamp, Michael ^a   Baxter, Roger ^d   Lee, Yeonhee ^e  

^a FREIE UNIVERSITÄT BERLIN   (Germany)

^b HEC MONTRÉAL   (Canada)

^c Zentrale Frankfurt am Main   (Germany)

^d AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

^e Seoul National University   (South Korea)

Author keywords

Buyer seller relationship; Relationship value; Roles; Switching costs; Transaction cost analysis

Indexed keywords

EID: 84856768992     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.11.013     Document Type: Article

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