Extending relationship value: Observations from a case study of the Canadian structural wood products industry

Journal of Business and Industrial Marketing

Volumn 24, Issue 5, 2009, Pages 389-407

  Lefaix Durand, Aurelia ^a   Kozak, Robert ^b   Beauregard, Robert ^c   Poulin, Diane ^b  

^a UNIVERSIDAD TORCUATO DI TELLA   (Argentina)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^c UNIVERSITÉ LAVAL   (Canada)

Author keywords

Competitive strategy; Customer relations; Supplier relations; Value analysis

Indexed keywords

EID: 70349615850     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620910966273     Document Type: Article

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