Towards a better understanding of partnership attributes: An exploratory analysis of relationship type classification

Industrial Marketing Management

Volumn 37, Issue 2, 2008, Pages 228-244

  Duffy, Rachel S ^a  

^a UNIVERSITY OF KENT   (United Kingdom)

Author keywords

Buyer supplier relationships; Partnership attributes; Relationship type

Indexed keywords

EID: 39749102900     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.09.005     Document Type: Article

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