Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products

Journal of Retailing and Consumer Services

Volumn 19, Issue 1, 2012, Pages 168-178

  Kirk, Colleen P ^a   Chiagouris, Larry ^b   Gopalakrishna, Pradeep ^b  

^a MOUNT SAINT MARY COLLEGE   (United States)

^b PACE UNIVERSITY   (United States)

Author keywords

Age; Digital information products; Digital native; E Books; Interactivity

Indexed keywords

ELECTRONIC COMMERCE; TECHNOLOGICAL DEVELOPMENT; TECHNOLOGY ADOPTION;

EID: 84855840604     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2011.11.006     Document Type: Article

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