Effects of perceived interactivity on Web site preference and memory: Role of personal motivation

Journal of Computer-Mediated Communication

Volumn 10, Issue 1, 2004, Pages

  Chung, Hwiman ^a   Zhao, Xinshu ^b  

^a NEW MEXICO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DATA PROCESSING; ELECTRONIC COMMERCE; INFORMATION ANALYSIS; MARKETING; MOTIVATION; MULTIMEDIA SYSTEMS;

SURFERS; SURFING BEHAVIOR; VALUE-EXPRESSIVE INVOLVEMENT; WEB ADS;

WEBSITES;

EID: 21344472089     PISSN: 10836101     EISSN: 10836101     Source Type: Journal    
DOI: 10.1111/j.1083-6101.2004.tb00232.x     Document Type: Review

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