Building customer relationships in an electronic age: The role of interactivity of E-commerce web sites

Psychology and Marketing

Volumn 25, Issue 7, 2008, Pages 602-618

  Yoon, Doyle ^a   Choi, Sejung Marina ^b   Sohn, Dongyoung ^c  

^a UNIVERSITY OF OKLAHOMA   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c UNIVERSITY OF SOUTH FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 49049118259     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20227     Document Type: Article

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