The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses

International Journal of Retail and Distribution Management

Volumn 34, Issue 8, 2006, Pages 621-644

  Lee, Hyun Hwa ^a   Fiore, Ann Marie ^b   Kim, Jihyun ^c  

^a BOWLING GREEN STATE UNIVERSITY   (United States)

^b IOWA STATE UNIVERSITY   (United States)

^c VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Attitudes; Customer orientation; Electronic commerce; Retailers; Shopping

Indexed keywords

EID: 33745633838     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550610675949     Document Type: Article

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