The moderating effects of expectation on the patterns of the interactivity-attitude relationship

Journal of Advertising

Volumn 36, Issue 3, 2007, Pages 109-119

  Sohn, Dongyoung ^a   Ci, Cunhyeong ^b   Lee, Byung Kwan ^c  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

^b TEXAS STATE UNIVERSITY   (United States)

^c Kwangwoon University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34948900380     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360308     Document Type: Article

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