Conceptualizing and measuring the perceived interactivity of websites

Journal of Current Issues and Research in Advertising

Volumn 28, Issue 1, 2006, Pages 87-104

  Wu, Guohua ^a  

^a SYRACUSE UNIVERSITY   (United States)

Author keywords

Interactive advertising; Interactive marketing; Interactive media; Interactivity; Online consumer behavior

Indexed keywords

EID: 68149133529     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2006.10505193     Document Type: Article

References (67)

1. Ajzen, Icek (1988), Attitudes, Personality and Behavior, Chicago, IL: Dorsey Press.
2. Anderson, James C. and David D. Gerbing (1988), "Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach," Psychological Bulletin, 103 (May), 411-423.
3. Ariely, Dan (1998), Controlling the Information Plow: On the Role of Interactivity in Consumers' Decision Making and Preferences, unpublished Ph.D. Dissertation, Duke University.
4. Bagozzi, Richard. P. and Youjae Yi (1988), "On the Evaluation of Structural Equation Models," Journal of the Academy of the Marketing Science, 16 (Spring), 74-94.
5. Balch, Phyllis A. and James F. Balch (2000), Prescription for Nutritional Healing: A Practical A-to-Z Reference to Drug-free Remedies Using Vitamins, Minerals, Herbs and Food Supplements, New York: Avery Publishing Group.
6. Bandura, Arthur (1977), "Toward a Unifying Theory of Behavioral Change," Psychological Review, 84 (March), 191-215.
7. Belk, Russell W. (1975), "Situational Variables and Consumer Behavior," Journal of Consumer Research, 2 (December), 157-164.
8. Bearden, William O., David M Hardesty, Randall L Rose (2001), "Consumer Confidence: Refinements in Conceptualization and Measurement," Journal of Consumer Research, 28 (June), 121-134.
9. Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "New Media Interactive Advertising vs. Traditional Advertising," Journal of Advertising Research, 38(July/August), 23-32.
10. Bollen, Kenneth A. (1989), Structural Equations with Latent Variables, New York: John Wiley & Son.
11. Browne, Michael W. and Robert A. Cudeck (1993), "Alternative Ways of Assessing Model Fit," in Testing Structural Equation Models, Kenneth. A. Bollen and J. Scott Long, eds., Newbury Park, CA: Sage.
12. Byrne, Barbara M. (2001), Structural Equation Modeling with AMOS: Basic Concepts, Applications, and Programming, Mahwah, NJ: Lawrence Erbaum Associates.
13. Byrne, Barbara M., Shavelson, Richard J. Shavelson and Bengt. Muthen (1989), "Testing the Equivalence of Factor Covariance and Mean Structures: The Issue of Partial Measurement Invariance," Psychological Bulletin, 105,456-466.
14. Carey, John (1989), "Interactive Media," in International Encyclopedia of Communications, E. Bamouw, ed., New York: Oxford University Press, 328-330.
15. Carmines, Edward G. and John P. Mdver, "Unobserved Variables," in Social Measurement: Current Issues, George W. Bohmstedt and Edgar F. Borgatta, eds., Beverly Hill, CA: Sage.
16. Chen, Milton (1984), "Computers in the Lives of Our Children: Looking Back on a Generation of Television Research,” in The New Media: Communication, Research, and Technology, Ronald E. Rice et al., eds., Beverly Hills, CA: Sage, 269-286.
17. Chen, Qimei and William D. Wells (1999), "Attitude toward the Site," Journal of Advertising Research, September/October, 11-37.
18. Cho, Chang-Hoan and John D. Leckenby (1999), "Interactivity as a Measure of Advertising Effectiveness," in Proceedings of the 1999 Conference of the American Academy of Advertising, Marilyn S. Roberts, ed., Gainesville, FL: University of Florida, 162-179.
19. Cortina, Jose M. (1993), "What is Coefficient Alpha? An Examination of Theory and Application," Journal of Applied Psychology, 78 (February), 98-104.
20. Coyle, James R. and Esther Thorson (2001), "The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites," Journal of Advertising, 30 (Fall), 65-77.
21. Davis, Deborah (1982), "Determinants of Responsiveness in Dyadic Interaction," in Personality, Roles, and Social Behavior, William Ickes and Eric S. Knowles, eds., New York: Springer-Verlay, 85-140.
22. Deighton, John (1996), "The Future of Interactive Marketing," Harvard Business Review, 74 (November/December), 151-160.
23. Diamantopoulos, Adamantios and Heidi M. Winklhofer (2001), "Index Construction with Formative Indicators: An Alternative to Scale Development," Journal of Marketing Research, 38 (May), 267-277.
24. Fortin, David R. (1997), The Impact of Interactivity on Advertising Effectiveness in the New Media, unpublished doctoral dissertation, Kingston, RI: University of Rhode Island.
25. Forrest, Edward, Lance Kinney, and Michael Chamberlain(1996), "The Impact of Interactive Communication on Advertising and Marketing," in Interactive Marketing: The Future Present, Edward Forrest and Richard Mizerski, eds., Lincolnwood, IL: NTC Business Books, 135-148.
26. Ha, Louisa and E. Lincoln James (1998), "Interactivity Reexamined: A Baseline Analysis of Early Business Web Site," Journal of Broadcasting & New Media, 42 (Fall), 457-474.
27. th edition., Upper Saddle River, NY: Prentice Hall.
28. Heeter, Carrie (1989), "Classifying Mediated Communication Systems," in j. A. Anderson ed., Communication Yearbook, 12,477-489, Beverly Hills, CA: Sage.
29. Hoffman Donna L. and Thomas P. Novak (1996),"Marketing In Hypermedia Computer-Mediated Environments: Conceptual Foundations," Journal of Marketing, 60 (July), 50-68.
30. Hu, Li-tze, and Peter M. Bentler (1999), "Cutoff Criteria for Fit Indices in Covariance Structure Analysis: Conventional Criteria versus New Alternatives," Structural Equation Modeling, 6 (January), 1-55.
31. Jee, Joonhyung and Wei-Na Lee (2002), "Antecedents and Consequences of Perceived Interactivity: An Exploratory Study," Journal of Interactive Advertising, 3 (Fall), Available at http://www.jiad.org/vol3/nol/jee/index.html
32. Kirsh, David (1997), "Interactivity and Multimedia Interfaces," Instructional Science, 25,79-96.
33. Liu, Yuping (2003), "Developing a Scale to Measure the Interactivity of Websites," Journal of Advertising Research, 43(June), 207-216.
34. Liu, Yuping and L. J. Shrum (2002), "What is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness," Journal of Advertising, 31(Winter), 53-64.
35. Lombard, Matthew and Jennifer Snyer-dutch (2001), "Interactive Advertising and Presence: A Framework," Journal of Interactive Advertising, 1 (Spring), Available at http://www.jiad.org/voll/no2/lombard/index.html.
36. McMillan, Sally J. (2000), "Interactivity Is in the Eye of the Beholder: Function, Perception, Involvement, and Attitude toward the Web Site," in Proceedings of the 2000 Conference of the American Academy of Advertising, Mary A. Shaver, ed., East Lansing, MI: Michigan State University, 71-78.
37. McMillan, Sally J. (2002), "A Four-part Model of Cyber-Interactivity: Some Cyber-spaces are More Interactive than Others," New Media and Society, 4 (June), 271-291.
38. McMillan, Sally J. and Jang-Sun Hwang (2002), "Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity," Journal of Advertising, 31 (Fall), 29-42.
39. Mittal, Banwari and Walfried M. Lassar (1996), "The Role of Personalization in Service Encounters," Journal of Retailing, 72 (Spring), 95-109.
40. Netemeyer, Richard G., William O. Bearden and Subhash Sharma (2003), Scaling Procedures: Issues and Applications, Thousand Oaks, CA: Sage Publications.
41. Neuman, W. Russell (1991), The Future of the Mass Audience, New York: Cambridge University Press.
42. Newhagen, John E., John W. Cordes and Mark R. Levy (1995), Nightly@nbc.com: Audience Scope and the Perception of Interactivity in Viewer Mail on the Internet, Journal of Communication, 45 (Summer), 164-175.
43. Nunnally, Jum C. (1978), Psychometric Theory, New York: McGraw-Hill Book Company.
44. Olney, Thomas, Morris Holbrook, and Rajeev Batra (1991), "Consumer Responses to Advertising: The Effects of Ad Content, Emotions and Attitude toward the Ad on Viewing Time," Journal of Consumer Research, 17 (March), 440-453.
45. Peppers, Don and Martha Rogers (1993), The One to One Future, New York: Currency/Doubleday.
46. Peppers, Don and Martha Rogers (1997), Enterprise One-to-one, New York: Currency/Doubleday.
47. Perry, Monica and Charles D. Bodkin (2002), "Fortune 500 Manufacturer Web Sites: Innovative Marketing Strategies or Cyber-brochures?" Industrial Marketing Management, 31 (February), 133-144.
48. Rafaeli, Sheizaf (1988), "Interactivity From New Media to Communication," in Advancing Communication Science: Merging Mass and Interpersonal Processes, Hawkins, Robert P., John M. Wiemann and Suzanne Pingree, eds., Beverly Hills, CA: Sage, 110-134.
49. Rafaeli, Sheizaf and Fay Sudweeks (1997), "Networked Interactivity," Journal of Computer-mediated Communication, 2 (March), Available at http://www.usc.edu/dept/annenberg/vol2/issue4/rafaeli.sudweeks.html.
50. Rice, Ronald (1984), The New Media: Communication, Research, and Technology, Beverly Hills, CA: Sage Publications.
51. Rossiter, John R. (2001), "The C-OAR-SE Procedure for Scale Development in Marketing," International Journal of Research in Marketing, 19 (December), 305-335.
52. Rossiter, John R., Larry Percy, and Robert J. Donovan (1991), "A Better Advertising Planning Grid," Journal of Advertising Research, 31(October/November), 11-21.
53. Schultz, Don E., Stanley I. Tannenbaum and Robert F. Lauterbom (1994), The New Marketing Paradigm, Lincolnwood, IL: NTC Business Books.
54. Schumann, David W., Andy Artis, and Rachael Rivera (2001), "The Future of Interactive Advertising Viewed through an IMC Lens," Journal of Interactive Advertising, 1 (Spring), .
55. Shannon, Claude and Warren Weaver (1949), The Mathematical Theory of Communication, Urbana, IL: University of Illinois.
56. Short, John, Ederyn Williams, and Bruce Christie (1976), The Social Psychology of Telecommunications, London: John Wiley & Sons.
57. Steekamp, Jan-Benedict E. M. and Hans Baumgartner (1998), "Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, 25 (June), 78-90.
58. Steuer, Jonathan (1992), "Defining Virtual Reality: Dimensions Determining Telepresence," Journal of Communication, 42(Autumn), 73-93.
59. Suprenant, Carol F. and Michael R. Solomon (1987), "Predictability and Personalization in the Service Encounter," Journal of Marketing, 51 (April), 86-96.
60. USC Annenberg Center for the Digital Future (2004), The Digital Future Report Surveying the Digital Future: Year Four, Available at http://www.digitalcenter.org/downloads/DigitalFutureReport-Year4-2004.pdf.
61. Van Tassel, Joan-Marie (1988), Interactive Television: The Effects of Varying Levels of Affective Self-disclosure and Interactivity on Viewer Responses to Mediated Health Messages, unpublished Ph.D. dissertation, Los Angles: University of Southern California.
62. Wheaton, B., B. Muthen, D. F. Alwin and G. F. Summers (1977), "Assessing Reliability and Stability in Panel Models," in D. R. Heise, ed., Sociological Methodology, San Francisco: Jossey-Bass, 84-136.
63. Whitaker, Leslie A. (1998), "Human Navigation," Human Factors and Web Development, Chris Forsythe, Eric Grose and Julie Ratner, eds., NJ: Lawrence Erlbaum Associates.
64. Wiener, Norbert (1950), The Human Use of Human Beings: Cybernetics and Society, New York: Houghton Muffin
65. Williams, Frederick, Ronald E. Rice and Everett M. Rogers (1988), Research Methods and the New Media, New York: The Free Press.
66. Wu, Guohua (1999), "Perceived Interactivity and Attitudes Toward Web Sites," in Proceedings of 1999 Conference of the American Academy, Marilyn Roberts, ed., Gainesville, FL: University of Florida, 254-262.
67. Zaichkowsky, Judith L. (1985), "Measuring the Involvement Construct," Journal of Consumer Research, 12 (December), 341-352.