Maintenance person or architect? The role of academic advertising research in building better understanding

International Journal of Advertising

Volumn 29, Issue 4, 2010, Pages 547-568

  Kerr, Gayle ^a   Schultz, Don ^b  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 83655198445     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/s0265048710201348     Document Type: Article

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