Responsibilities of a good reviewer: Lessons learned from kindergarten

Journal of the Academy of Marketing Science

Volumn 31, Issue 3, 2003, Pages 344-345

  MacInnis, Debbie ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Communication Advocate; Consumer Research; Implicit Contract; Prevailing Paradigm; Tame

Indexed keywords

EID: 33750267020     PISSN: 00920703     EISSN: 15527824     Source Type: Journal    
DOI: 10.1177/0092070303031003016     Document Type: Note

References (6)

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3. Lynch, John G. 1998. “Presidential Address: Reviewing.” InAdvances in Consumer Research, Vol. 25. Eds. Joseph Alba and Wes Hutchinson. Provo, UT: Association for Consumer Research, 1–6.
4. Steward, David W. 2002. “Getting Published: Reflections of an Old Editor.”Journal of Marketing 66 (October): 1–6. DOI: 10.1509/jmkg.66.4.1.18520
5. Summers, John O. 2001. “Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process.”Journal of the Academy of Marketing Science 29 (4): 405–415. DOI: 10.1177/03079450094243
6. Varadarajan, Rajan. 1996. “From the Editor: Reflections on Research and Publishing.”Journal of Marketing 60 (October): 3–6.