Oracles on “advertising”: Searching for a definition

Journal of Advertising

Volumn 31, Issue 2, 2002, Pages 63-77

  Richards, Jef I ^a   Curran, Catharine M ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b CREIGHTON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040077902     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2002.10673667     Document Type: Article

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