Directions in marketing communications research: An analysis of the International Journal of Advertising

International Journal of Advertising

Volumn 26, Issue 4, 2007, Pages 543-554

  West, Douglas ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 39049161594     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2007.11073032     Document Type: Article

References (14)

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